New Product Introduction Processes. ( Engineering Strategy ) Coursework

New Product Introduction Processes. ( Engineering Strategy ) - Coursework Example Protection is better than treatment and even if it is expensive because here the cost we pay is through money but when we have to treat a disease we pay it through both our health and money. In this new era where health research has got to a point where a vaccine is available for all the difficult and resistant disease why not just avail it. â€Å"Although many successful antiretroviral drugs have been developed with enormous impact on HIV-associated morbidity and mortality, access to antiretroviral therapy remains limited to only 5% of the total population of HIV-infected subjects in developing countries† (Schwartlà ¤nder, 2434–2436). There are antiretroviral and a few more new vaccines developed by two pharmaceutical companies. These vaccines have a lot better efficacy and safety profile that has been tested and made sure through animal models first and then through clinical phase III trials. â€Å"Over the past 10 yr there has been a progressive increase in resourc es for vaccine research, allowing the generation of several candidate vaccines capable of stimulating anti-HIV immunity (Bart, 286–293. & McMichael, 227–255. ) These vaccinations need to be advertised in such a way that people get to know the facts of their productions and more importantly their good impact on health. These are T cell based vaccines, which have proven to be the most promising one out of all the other categories so that point should be the point of focus to get the customer’s trust in this new product. â€Å"T cell vaccines are unlikely to prevent infection but may control HIV replication after infection, leading to attenuation of HIV disease†(Desrosiers, 221–223& Pitisuttithum, 1160–1165). It is hard to accept a new thing easily and specially when it is dealing with human being’s health but in order to take care of these viruses that are merging day by day and