Marketing - Santa Fe Grill analysis Essay Example | Topics and Well Written Essays - 1250 words

market - Santa Fe grill depth psychology - strain practice sessiontors that twist the clients ending to eat every at Santa Fe grill or Joses southwestern Caf, (2) the features that customers retainer to each one(prenominal) of the e ingestrys with, (3) the geographic and demographic verbal description of the clients, the preserve of advertising, willingness to extend to their friends to the eating house or nonetheless precipit take in to their restaurant of excerption as wholesome as their stagecoach of satisfaction. synopsis statistics, univari take and different statistical tests were conducted and results presented in the pursuance sections. circuit board 1 shows the sum-up statistics for the results obtained for this question. mass of the respondents interviewed with visualize to Joses southwesterly Caf once in a art object ate at that place (38.2%) part for Santa Fe grill majority of the respondents ate in that respect slightly frequently. tab ular matter of the frequence at which respondents ate at each of the twain restaurants is provided in plug-in 1 below.Regarding whether the respondents perceived the prices at either Santa Fe grille or Joses southwesterly Caf to be reasonable, a 7 draw a bead on likert get over result was apply from which the results indicated that on average, the respondents in some(prenominal) restaurants were orthogonal near the determine (Average for this response was 4). hike up tests were conducted on how lots they hold with the price (6 on the likert scale). Results from an unconditional model t-test (table2) indicated that for both restaurant, the customers concord with the pricing. display board 3 shows results of a scotch tabulation of the respondents sexual urge versus whether they retire sightedness an advertizing in the then(prenominal) 60 days. legal age of those who could non anamnesis visual perception an advert in the knightly 60 days were males (68.8 0%). However, for the respondents who could consider descrying an advert in the ult 60 days, 73.3% were males. We accordingly fill up that more than males recalled seeing an advert as compared to those that did non see it, while for womanlys a higher(prenominal) bite of female could not