Strategic management Essay Example | Topics and Well Written Essays - 3000 words - 1

Strategic management - Essay Example New York Times has identified that Zara has the capacity to replenish stocks twice a week (Lutz, 2012). What Zara Really Do Zara has crafted their value chain in a demand flexible manner with an intention of enhancing forward and backward integration in the operation (Lancaster and Massingham, 2010, p. 195). The company has implemented integration in various value chain activities such as managing lead time, stock replenishment, incorporating latest fashion in designing and raw material tracking with an intention of achieving sustainable business growth. The company has decreased steps of value chain in order to decrease total turnaround times. More than two hundreds fashion professionals supervise the product designing phase in order to offer customer superior quality cloths and decrease probability of getting outdated in contrast to latest fashion trend. Zara emphasizes on establishing stable relationship with value chain partners in order to decrease lead time in product offering. The company has decreased turnaround time to only 14 days with the help of superior synchronization between forward and back integration. Zara offers fashion apparels for three types of customers such as men, women and children. Currently the company is offering products in more than five hundred cities across the world. External Analysis PESTLE Zara is a Spanish company hence it will be viable to do macro environmental analysis of the company in their home ground. The report will conduct PESTLE analysis of Spain in order to understand strategic position of Zara. Political PP is running the government of the country and public has rejected for ruling party PSOE in last year election. The country is suffering from various problems like high unemployment rate, high public debt and low GDP growth. Spanish government has implemented austerity measures of â‚ ¬65bn in order to reduce the financial deficit to 3% within next two years. Zara is facing a financial tumultuous period in hom e ground hence it will be interesting to see effect of austerity measure in their business. Spanish government structure can be understood by the following diagram. (Source: Market Line, 2012a) Economic Research conducted by Marketline shows that annual GDP growth of Spain will be reduced by 1.07% within next one year and other factors like retail sales, domestic consumption and industry output will be decreased by more than 3.5% within next one year. Economic recession has triggered the unemployment rate of the country to 20 year high 24.4%. All these factors are indicating that Zara will face a demand crunch in the home country. Stagnant GDP growth rate of the country can be explained by the following diagram. (Source: Market Line, 2012a) UNCTAD or United Nations Conference on Trade and Development has pointed out that FDI in Spain has decreased from $40.8 to $29.5bn in last two years. Dwindling FDI condition of the country can be understood by the following diagram. (Source: Mark et Line, 2012a) The country is suffering from increasing inflation rate which is hampering overall growth rate. Fluctuating nature of inflation can be analysed in the following manner. (Source: Market Line, 2012a) Staggering unemployment rate of Spain can be explained by the following diagram. (Source: Market Line, 2012a) Social Government has reformed the existing pension scheme and which can increase savings 3.5% of GDP by 2050. Spanish labour market reform will provide flexibility and competitiveness to retailers

Burger King HR Essay Example for Free

Burger King HR Essay Burger King is a Fast food restaurant first opened on December 4th 1945 in Miami, Florida by two gentlemen James McLamore and David Edgerton. However the first Burger King was not known as we know it today as it was firstly launched as Insta Burger King. Although it started off as a simple fast food service it is now a large international chain of fast food restaurants. To this day there are now more than 11,200 restaurants in 91 countries worldwide. Up until 1989 Burger Kings biggest competition was Wimpy until they were bought out by the largely growing Burger King. At present, Burger King is a major franchise across the world, also owning over two hundred Hungry Jacks restaurants across Australia. With over fifty years of experience Burger has vastly grown in the Fast food Industry and dominates a large market share along with other Fast Food restaurants such as McDonalds and KFC. Roles and Responsibilities In this section I am going to explore the different roles and responsibilities of the different positions available in Burger King. Roles and Responsibilities of a Manager A manager runs the business on a day-to-day basis and is responsible for specific tasks such as organising resources for the business. A Burger King Manager ensures Burger King runs smoothly and that employees are working well through monitoring their work and motivation. There are five key business areas that Burger King believe their managers need to focus on in order for their restaurants to be run efficiently and achieve high standards. These are: * Operations: Delivering top quality products and restaurant cleanliness * Financial Control: Maximising profits, controlling cash * People Management: Driving results through people; providing development training * Sales Building: Maximising sales at every opportunity * Customer Service: Delivering the Customer Promise 1 Burger King looks for people with passion for their work. Some of the key things Burger King looks for in their managers are: * Outstanding customer service * Great communication skills * Energy, enthusiasm and a hands-on approach * Ability to thrive in a team build working relationships * Responsible flexible 2 * The ability to problem solve Roles and Responsibilities of a Supervisor A supervisor has the power to give instructions, administer disciplinaries and is responsible for the work and conduct of other employees For Burger King supervisors this ensures employees are monitored and that Burger King runs smoothly. A supervisor is usually the first step away from management and can be promoted to management easily. However a supervisor does not have the authority to hire fire employees or the authority over budget. The role of supervisors at Burger King is to promote excellent customer service and that all brand standards are reached. They have to have the ability to motivate their workers and encourage team work especially at busy times throughout the day. Also a Burger King supervisor would need to carry out the instructions of managers and ensure that employees are working well and completing all tasks to the highest standards but in the quickest time possible. When talking to a Burger King employee he spoke about the five minute rule. This means that all food order had to be done in the period of five minutes otherwise a refund could be requested. This benefits burger king as it keeps the waiting time down to a minimum of 5 minutes and keeps the customers flowing in and out of the restaurants. Supervisors need to ensure that this rule is being met through motivation of workers so that profits are not lost. Roles and Responsibilities of an Employee An employee tends to complete the main day-to-day tasks of a business. Employees can either be working full time or part time. Full time workers usually work more than 40 hours a week and get certain benefits such as health insurance and a higher wage. Part time workers usually work less than 40 hours a week and get paid less than that of full time workers. Many people who work part time tend to do other activities during the week such as other jobs or higher education. Whether being a full time or part time employee both should receive the same benefits such as receiving same pay per hour and health plan. Burger King employees tend to do a variety of tasks such as serving customers, working in the kitchens and operating the tills. Employees of Burger King who operate the tills and take orders need to ensure they present themselves in a respectable way and are friendly and helpful as they will be interacting with customers on a daily basis. This helps Burger King to uphold their well known brand and business for themselves as they need to ensure that it is portrayed in the right way. Qualities for Burger King For every position in Burger King there are qualities that you will need to suit it. In this section Im going to explore the different qualities needed for the positions at Burger King. Qualities needed for a Manager To be a successful manager at Burger King you need to ensure that you are adaptable in all situations and have initiative needed to deal with tricky situations. Burger King looks for managers who have good communication skills and customer relations as they will be working with customers daily. Managers need to make sure that employees are enthusiastic and have energy as theyll be dealing with main aspects of the fast food restaurant such as cleanliness and the production of top quality products. Qualities needed for a Supervisor Burger King looks for commitment and responsibility in their supervisors. This is because they need to be there to supervise their employees to ensure that they are working well. Also make sure that all resources are available so that employees have the materials they need in order to work. Also a supervisor needs the confidence to be the voice of the employees and voice any worries to the manager so that customers do not bombard Burger King. Also, they need to be respectful and courteous when handling situations and motivating the employees as if not they will not be providing a good role model. Qualities needed for an Employee An employee needs to have a number of qualities in order to succeed at working at Burger King. Some of these qualities consist of: * Common Sense * Urgency * Flexibility * Customer Focus * Respect for others * Teamwork * Honesty * Pride in performance3 Employees will be either working with customers or in the kitchen. They need to ensure that their service is fast but of the best quality to withhold the Burger King fast food name. Employees on the tills have to make sure that they are friendly even when dealing with tricky customers and learn to be patient. Staff in the kitchens needs to be hygienic and be able to work under pressure when complying with the five minute rule. Qualifications needed for Burger King In this section I am going to explain the qualifications needed to fulfil the different job positions available for Burger King. Qualifications for an Employee For a new employee applying for a job at a Burger King fast food restaurant there is not any specific qualifications needed. As there is no true skill to being a till operative or part of their kitchen staff, Burger King focus more on the qualities and personalities of their employees, rather than what qualifications they may or may not have. I dont think it is essential for Burger King to have highly qualified till operatives and kitchen staff, as before they begin working in their specific area, they undergo extensive training. This training will teach all new employees how to get the most from their job and also how best to represent Burger King. Qualifications for a Supervisor For a Supervisor there are also no specific qualifications needed to carry out this position. However, Burger King does look for someone with previous experience of supervising a team. In the hierarchy of jobs in Burger King we can see that supervisors are only just above employees. This means that is only a small step to be promoted from an employee to a supervisor, or which their skills would already be from working in Burger King previously. I believe that Burger King should look for at least five A-C grades at GCSE level when recruiting a supervisor, as this shows that not only are the candidates good in these specific areas, but also have the drive to succeed and achieve highly. Burger King needs to have an enthusiastic supervisor who would be able to motivate a team to work well, not just someone looking for higher pay than a lower employee in the hierarchy. Qualifications for a Manager Like the employee and supervisor roles, managers also are not required to have any specific qualifications. However, similar to the supervisor position Burger King looks for previous experience of managerial work. This is essential as they need someone who would be able to deal with tricky customers and also a leader to motivate their team. Without experience, candidates may not be able to cope under pressure or realise the initiative theyd need to use in complicated areas. I think that it is essential for a manager to withhold at least five A-C grade GCSEs as it shows dedication and enthusiasm for their work. It may also benefit Burger King to advertise for people with a specific qualification in a managerial subject, such as Business Studies. This could only improve the running of the largely expanding fast food chain, as with more knowledge on businesses, more improvements can be made. Training Employee training is a necessity as it is a way in which your skills can be developed and motivation to be increased. Training relates to employees gaining specific skills and abilities to perform well in their jobs. Training at Burger King can vary depending on the position that is being fulfilled. For each member of the management team the fast food restaurant expect a minimum of 12 weeks on-job and off-job training. The usual on the job training programme for a manager during this period is shown below: Weeks 1-3 * Gaining Product Knowledge * Leaning the job of a crew member * Counter Service * How to make a whopper * Equipment Knowledge * Supervisory Skills Weeks 4-5 * Basic Food Hygiene * Supervisory Skills Course * Supervisor Evaluation (observation on the job) Weeks 6-8 * Shift Control Skills * Loss Control * Shadowing Manager * Daily Administration * People Management Week 9 * Food Safety and Product Quality * Basic Management Training Course * Roles and Responsibilities * Team Work * Customer Service Weeks 10-12 * Shift Running (Under Supervision) * Feedback on management Skills All employees who undergo training at Burger King are not charged however they are expected to fund for the normal living expenses such as commuting and accommodation costs. For new employees such as till staff and kitchen staff Burger King has a Right Track Training Programme to ensure they have the best start to Burger King. This training programme is a comprehensive induction and training programme covering everything from Health Safety and Food safety through to working in the dining area, front counter or kitchen and how to make each product. Through providing an induction to all new staff it allows new staff to see how theyll be working, where theyll be working and who their fellow employees are. Also how things are done to help them fit in. Burger King believes that all their employees will learn what they need to know by shadowing which is when they work alongside others as well as using their new interactive DVD Programmes. It would be beneficial for Burger King to carry out an appraisal system but instead of annually it may be more favourable for them to be carried out every few months. This would then help employees to see what they are working well at and what things to improve on; these could then be made into targets which success could result in promotion or pay rise. The quicker employees feel wanted, the quicker they are earning money for Burger King. From reviewing staff progress more frequently it may give employees more motivation to stay working at Burger King for a longer period as they now have aims and goals which could improve their career. This would mean less training costs for Burger King and also in the long run a low staff turnover. At present I believe the techniques that Burger King is using to train their employees and managers, such as shadowing and induction programmes are effective in what they are doing. However, if Burger King want to ensure that employees stay in the job for a longer period it may be beneficial for them to do other training techniques such as training weekends away. This will build team skills and also allow employees to interact with staff from other sectors in which they work in. Motivation in Burger King In this section I am going to explore the different motivational theorists and see how their theories affect Burger King. Motivation is having the desire and willingness to do something. A motivated person can be reaching for either a long-term goal or a short term goal. Motivation is important as if employees are motivated to work; it increases the quality of products and therefore the reputation of a business. This is a major factor within Burger King as they are known for a high staff turnover. However, if their staff were more motivated and saw the long term opportunities for working for Burger King, they may be more willing to stay on and try for promotion. Abraham Maslow- Maslows Hierarchy of Needs Maslows theory mainly revolved around psychology and stated that, As humans meet basic needs, they seek to satisfy successively higher needs that occupy a set hierarchy. This is Maslows hierarchy of needs: Maslow believes that when the first stage is completely fulfilled only then will an employee be motivated enough to step up to the next level and complete it. For example only when an employee has basic needs such as food drink and sleep will they then be able to progress onto their safety needs such as security, limits and protection. In terms of Burger King Maslows theory wouldnt largely affect them. However for all people to work well certain needs need to be fulfilled such as sleep, food and drink. For Burger King Employees I believe that they only really need to concentrate on the first two stages as many employees do not stay long and are only there for the short term. Burger King does provide good hygiene conditions and security. Belonging and Love needs arent really met as although they work in teams Burger King do not provide team building activities such as weekends or any social events. This theory mainly addresses the needs of employees. Frederick Winslow Taylor Taylors primary idea was that workers are mainly motivated by pay. Therefore his theory was that if you break down production into a set of small tasks and only pay for the amount of product each employee produces, this would motivate staff and increase productivity. At the beginning this seemed like a good idea as productivity increased and workers were only paid for how hard they worked. They began to build specialised skill for the specific area and businesses were more efficient as less staff were needed. However, employees soon became to dislike Taylors approach to motivation as they were given boring, repetitive tasks and were being treated no better than human machines. Certain aspects of this theory do apply to Burger King. Burger King pays their employees hourly, not piece rate, and has set areas in which people work- these can either be tills or kitchen staff. This provides competition between the two areas which can build motivation as to which area can work the best. However Burger King wouldnt realistically be able to pay employees on their productivity as each area has different tasks, some of which cant be measured, such as working on the tills. This theory addresses mainly the performance of employees. Frederick Herzberg Herzberg believed in a two-factor theory of motivation. Job Enlargement- Workers would be given a greater range of tasks to perform (not essentially more challenging) which should make the work more interesting. Job Enrichment- Involvement of workers being given a wider variety of more intricate, interesting and demanding tasks surrounding a complete unit of work. This should then give a greater sense of achievement. Herzberg used a survey to investigate what people liked and disliked about their jobs and with these results he put them into two categories; motivators and Hygiene Factors. His two factor theorem is shown below: Motivators Hygiene Factors Achievement Company Policy Recognition of achievement Supervision Meaningful and interesting work Pay Responsibility Interpersonal Relations Advancement Working Conditions For Burger King they need to ensure that all hygiene factors are covered so that workers feel safe and happy to be working in a clean environment. For example clean work surfaces and floors. Burger King does already achieve highly good hygiene factors however theyre not providing the best motivation. With this they dont have any achievement within their working days and simply work for pay. This lacks fun and could mean that employees would work better if they had something to look forward to. This theory addresses both the needs and performance of employees. PEST In this section I am going to explain how PEST affects the recruitment process in Burger King. From identification of a role to managing change inside the company PEST influences how Burger King plans and responds to these influences as it effects the entire recruitment cycle. Pest analysis is concerned with the environmental influences on a business. PEST is an acronym which stands for: P- Political E- Economy S- Social T- Technology When referring to pest you need to think about the following: POLITICAL Local Authorities Central Government Parliament Minimum Wage Base Rates Privatisations ECONOMIC/ LEGAL Laws Health and Safety Dismissals Monopolies Mergers and Takeovers Consumer Protection SOCIAL Trends Laws Habits TECHNICAL ICT Telecommunications Production Human Resources Marketing PEST can be used by businesses to review a strategy or position, direction of a company, a marketing proposition, or idea. Many businesses use PEST analysis for business and strategic planning, marketing planning, business and product development and research reports. PEST analysis is most helpful before completing a SWOT analysis (Strengths, weaknesses, opportunities, threats). PEST can essentially be useful when a business is expanding into new countries and markets as it helps guide a company from making costly mistakes, unfounded assumptions, and help effectively adapt well into a new environment, when considering recruitment and selection. Pest in terms of Burger King Political Minimum Wage- At present Burger King do comply with the national minimum wage, however if they were to expand into new countries the minimum wage may be different. If it were increased it would mean that Burger King would be paying more for staff and may have fewer funds for other factors of the business such as new technology. If the minimum wage was decreased then this would mean more funds for other factors of the business. Laws- Burger King needs to take into consideration different laws in different countries. In some countries the consequences of breaking these laws could be ominous especially in China where they use capital punishment. Also laws that in force who can be employed by Burger King, for example women and children. Economic Health Safety- Burger King need to ensure that their health and safety is of the highest standards. If Burger King were to expand into less developed countries it may mean that they need to improve their health safety aspects. Therefore they would need to consider training within their recruitment process. Monopolies Mergers Takeovers- If Burger King where to expand into other countries they need to ensure that there arent other fast food restaurants who dominate the fast food market as they are less likely to build there own customer base. Also less people would be willing to work for them compared to competing restaurants, which would mean Burger Kings recruitment levels would fall. However, if other countries have fast food restaurants that are not well known, Burger King may be able to takeover these smaller restaurants and expand the Burger King brand. Social Trends- Burger King needs to take into account what the favourite foods are in certain countries. For example the Whooper Burger may be favourable in certain countries but in others it may be the Cheese Burger. Habits- As Burger King operate in a number of countries they need to be aware of the language barriers which will occur. To ensure these are fulfilled Burger King needs to employee staff who speak the language of the country they are operating in. Therefore training aids would have to be converted into the chosen language. Technical ICT- As technology is always changing and more developed in certain countries, Burger King needs to ensure that they are up-to-date if they want to be the best fast food restaurant. For instance they need the best till operations so that transactions are fast and comply with the five minute rule. Also as technology changes it will affect the job training that Burger King offers employees. Production- If Burger King used advanced technology it may mean that they could produce their products in bulk and therefore save time and reduce the costs of their production. With production being affected Burger King would have to look at how to ensure consistency in training and staff development. Through using PEST Burger King can evaluate what areas they need to consider when expanding into new countries. It would be beneficial to use PEST as it would be easier for Burger King to adapt to new surroundings if they knew the trends and laws they need to abide to. This means that in the future they could expand into new countries with less difficulty. Recruitment Documents In this section I have created my own personal specification and Job description and will evaluate individually. Job Description Post Title: Manager Responsible to: Director External Contexts: Members of public and other stakeholders Internal Contexts: Other managers and all general staff Salary: à ¯Ã‚ ¿Ã‚ ½12,600 Job Purpose To take responsibility for your section by making key decisions, ordering goods and leading, motivating and training your team. To enthusiastically lead and motivate the restaurant team to achieve the highest standards levels of customer service satisfaction. Main Duties and Responsibilities * Manages all daily operations of Burger King to maximise sales and a positive customer experience. * Motivating and training your team to ensure the very highest standards are maintained. * Ensures great food is promptly delivered in a clean and inviting environment. * Take full responsibility for your section to ensure that all transactions run smoothly. * Ensures that each visit by a customer results in a friendly and personalised service. Rewards In return for your dedication and hard work we offer a competitive salary as well as the following benefits: * Medical and Dental insurance * Paid holidays * Vision Care * Life insurance * Bonus Program * Career Advancement Opportunities Analysis of Job Description A job description is a written statement of what a job holder does how it is done, why it is done and the skills needed to perform the job. These include the purpose, duties, equipment used, qualifications, training, physical and metal demands and working conditions. I have created a job description for a managerial position at Burger King. I believe that my job description is effective as the main purpose of it is to describe the roles and duties that the job position undertakes. These need to be in a job description so that the potential employee knows what duties they will be carrying out if they apply for the job. Also in my job description I have added in the rewards of working as a manager in Burger King so that new recruits can see what they will get in return for their dedication to the job. This is effective because it could persuade them to take the job as there are many benefits. I have chosen to layout my job description with headings and sub-headings for each section as it brakes down the information and provides a well ordered recruitment document. Also I researched into the types of job descriptions that Burger King use and used this as a template. Also, I have used the Burger King logo at the top of my document so that all candidates can see what the job is for, before actually reading it. By creating a job description it ensures that only people who believe they can complete the duties of a manager apply to the job and therefore do not waste the time of Burger King. Personal Specification Job Title: Burger King Manager Responsible to: Director Salary: à ¯Ã‚ ¿Ã‚ ½12,600 There are a number of qualities that we look for in our manager. These consist of: * Adaptable in all situations * Initiative to deal with tricky situations * Good communication skills * Good Customer Relations * Enthusiastic and energised * Flexibility * Team work * Respect for others * Pride in performance Burger King takes pride in being one of the leading fast food retailers. Our managers need to have the skills to motivate their team and the assertiveness to ensure all work is done smoothly. Also both written and communication skills will be required as you will be working with people daily and also need to write reports on your employees, to ensure that their progression is recorded. The relevant work experience that we look for is four or more years in a management or supervisory capacity in a restaurant or in the retail/ hospitality industry. Qualifications The qualifications we require for our managers are: * High school diploma or equivalent, with two years of college or equivalent preferred * Strong math and Windows-based computer literacy * Reliable Transportation * Open/Flexible Schedule Analysis of Personal Specification A personal specification is drawn up from the job description and describes the knowledge, skills and attributes that are essential to perform jobs. The criteria must be specific, measurable, and justifiable in relation to the job requirements. I have created a personal specification for a managerial position at Burger King. I have created my personal specification so that it relates to my job description and reflects the skills required for competency in the role, as directed in the job description. I believe that this is effective so that the skills on my personal specification relate to the job in hand. My personal specification is successful as is it contains both the skills and qualifications needed to comply with the job. These are needed in a personal specification so that potential employees know what they need to have a chance with getting the job. Without these, Burger King would get too many people applying for the job who are not suitable. I have chosen to layout my job specification with headings, sub-headings and bullet points for key information as this brakes down the information and provides a well ordered recruitment document. Also I researched into the types of job descriptions that Burger King use and used this as a template. Also, I have used the Burger King logo at the top of my document so that all candidates can see what the job is for, before actually reading it. By creating a personal specification it ensures that only people with the given qualities and qualifications apply to the job and therefore do not waste the time of Burger King. Interview Process In this section I am going to explain the preparation of an interview, what a good interview consists of and analyse an interview that was carried out. An interview is a conversation between two or more people where questions are asked by the interviewer to obtain information from the interviewee. Interviews can be divided into two rough types, interviews of assessment and interviews for information. Preparation for an Interview Before an interview can take place there are a number of factors that need to be considered. Firstly, a business needs to have already produced a job description and personal specification, to which they can compare the candidates qualities and previous work experience to. Not only can these documents help identify a candidates personality traits but also a guide to base the interviewers questions around. Before an interview can take place it is essential you know you are going to ask the candidate. These questions need to relate to all recruitment documents including the personal specification, job description and job advert as they focus on the type of employee needed for their company. The questions need to test the candidate on whether their skills are the best suited for the job in hand and to see how they compare to other potential employees. Questions for Interview It is vital that the right sorts of questions are asked during an interview as these will determine whether the candidate suits the job or not. To get the most potential from a candidate it is in the best interest of the business to ask both open and closed questions. A closed question limits responses to a set number of options, such as yes and no, however these could be used at the beginning of an interview to create a more welcoming atmosphere, for example, How are you? Open questions require the person answering to provide a response in their own words, for example, How would you motivate a team? These questions are essential to find out the most about a person including key areas such as skills, qualities and personality. The key to any good interview is to develop on the answers given by the candidate and extend the knowledge of that area, i.e. What examples could you give me of when you have carries that out? The questions asked need to be relevant to the position advertised which is why relating them to the recruitment documents are so important. If you are interviewing for a managerial position you wouldnt ask, How would you deal with difficult customers? as it is unlikely for a manager to spend much time communicating with customers. The Interview Task For this task we were put into groups and carried out a panel interview for a managerial post at Burger King. Before we carried our interview out for a managerial position at Burger King there were a number of factors we needed to consider: * What questions would be suitable and relate to the recruitment documents. * What were the main skills we were looking for to fulfil the position. * How did their personality reflect their interest in working for Burger King. * How were we going to judge their: Appearance Attitude Body language As the interviewers we decided that it was a necessity for us to dress smart as we would be representing Burger King. On our panel we had three people, all carrying out the same role of asking the candidate questions in turn. We used three people as we were interviewing for a managerial position, which we believe would require more than one opinion on the candidates. This way the interview is less biased towards the potential employee as there is more than one opinion. The type of questions we decided we were going to ask was: * Did you find us ok? This helped to create a welcoming atmosphere, to calm any nerves of the candidate. * How have leadership skills benefited you in your previous job? This helps the interviewer get a greater understanding of a candidates previous work experience. This could also be checked up on through references. * How do you think your managerial skills can help our business? This helps the interviewee voice the skills and qualities they could potentially bring to Burger King. This is an open question which candidates could go into depth with and best promote themselves. * What do you know about the history of the company? This allows the interviewer to see how much a candidate actually knows about the business of whom they may be soon working for. The more they know about the business suggests the more interested they of having a long-term career there. * If one of the workers was not working to the full of there potential, how would you motivate them? This is an essential question to be asked for a managerial position as they would be in charge of a team, or which they will need to motivate to work well. * If there was an unsatisfied customer, how would you deal with them? This can help the employer get a fuller understanding of how the candidate would work on the spot and in tricky situations. * If one of your employees were late more than once, how would you deal with this? This is a good indication of how the potential employee would discipline their staff. Analysis of my Interview During our five minute interview we were able to ask a variety of questions relating to the role of manager as Burger King. For this position, we were looking for a candidate with previous managerial experience, who had a keen interest in the history of Burger King and presented themselves well. Whilst carrying out the interview there were a number of things that our group did well: * Asked questions relating to the position of manager. * Asked both open and closed questions. * Kept eye contact with candidates whilst answering and asking questions. * Showed a keen interest in what the candidate had to say. * Had an open body posture, i.e. Arms on the desk not crossed. 1 http://www.burgerking.co.uk/CompanyInfo/careers/index.aspx 2 http://www.burgerking.co.uk/CompanyInfo/careers/index.aspx 3 http://teenzone.monster.co.uk/articles/fastfood/page4/

Being a Good Leader Essay -- leader, leadership

Leadership is a term on which no one can develop a mutual consensus as it carries a different meaning for ach individual. Some people may consider a person as their leader who is capable of taking them away from hardships, some people may consider the one as their leader who is quite charismatic and can show them dreams of a bright future or some people may consider that man as a leader who can make them progress by devising wise strategies for them etc. There is, somehow, something very common in all the perspectives that are the philosophy behind the definition, which is related to choosing a best of the best person as their leader. Nobody wants to have a person as his leader who doesn’t have knowledge of the needs and aspirations of his people or who is not blessed with a certain temperament foe bearing hardships for the nation etc. But there is something on which all of us would agree that it is a philosophy or an attitude that helps the people in achieving a common goal or destination by having a guide who can give directions to his people. In other words, a leader is a person who is having enough authority to drive others on his commands and directions. It is also be said that leader is the person having its followership because if there is no one who is following a person, the person cannot be granted the status of a leader in spite of all of his leadership qualities (Peter F Drucker; as cited in Mahatma Gandhi, 1982, p.1). Similarly, Warren Bennis has also defined a leadership as quality of knowing one’s own self along with having a vision for the sake of taking the people forward. Interestingly, he doesn’t consider it enough to have a vision but believes in its effective communication to the people to make them convin... ....org/history/gandhi/autobiography.pdf House, R. J. "A path-goal theory of leader effectiveness". Administrative Science Quarterly Vol.16: (1971) 321-339 Keshvan Nair. The code of silence. 1996. P. 35. Maury Jim. Thoughts on Leadership, from Warren Bennis. Leader Values. Optimal Solutions International. Web. 27 May 2015. http://www.leadervalues.com/Content/detail.asp?ContentDetailID=298 Mosby. Medical Dictionary, 8th edition. 2009. Elsevie Parel, A. J. Gandhi, M.K. Hind swaraj and other writings. 1997. Cambridge: Cambridge University Press Richard Attenborough. Leadership: Mohan Das Karam Chand Gandhi – Father of the Nation. Mahatma Gandhi. p.1. 1982. Web. February 07, 2011 from http://www.scribd.com/doc/27495243/Gandhi. Weber, M. ‘The Theory of Social and Economic Organization’. 1947. Glencoe: TheFree Press and the Falcon's Bring Press.

2013-14 BTEC Business Level 3 Unit 1 Assignment brief Essay

1. Know the range of different businesses and their ownership 2. Understand how businesses are organised to achieve their purposes 3. Know the impact of the economic environment on businesses 4. Know how political, legal and social factors impact on business. Context This assignment you will be required to research organisations that operate in different business environments. In the first part of the assignment you will have to research the purposes and ownership of a range of local organisations. The second part of the assignment will look at organisations based in another country. The research carried out in this unit can be used as a basis for more detailed study in later units. Scenario You work as a journalist at Northampton’s Chronicle & Echo newspaper which is planning to run a feature article on local businesses. You will need to visit two local businesses in order to carry out your research. Assignment 1.1: You have been asked to prepare a Presentation for the Editor that may later be used as the basis for preparing an article aimed at the readership of your local newspaper. The first slides to your presentation should include: a brief introduction to the two local businesses one business should be profit-making, e.g. Marks & Spencer; one business should be not-for-profit, e.g. Malcolm Arnold Academy your two businesses should vary in size a description of the types of your businesses a description of the purpose of your businesses, including the aims and objectives of your organisations a description of the ownership of your businesses. This should include an accurate, but not necessarily detailed, statement as to the extent of owners’ liability for debts. DESCRIBE the type of business, purpose and ownership of two contrasting businesses Deadline Friday 27th September 2013 Assignment 1.2: You should continue to develop the presentation you started in Assignment 1.1 with: a description of the different stakeholders who influence the purpose of your two different organisations an explanation of the viewpoints of different stakeholders and how these seek to influence the aims and objectives of your business organisations an evaluation of the influence of different stakeholders on one of your two organisations a priority ranking of the stakeholders of your organisation, e.g. 1 = most important, 5 is least important a statement about the importance of each stakeholder and why you believe this to be the case. Your opinions should be supported by evidence from different sources. For each piece of evidence state how reliable you think it is and why. DESCRIBE the different stakeholders who influence the purpose of two contrasting businesses EXPLAIN the points of view of different stakeholders seeking to influence the aims and objectives of two contrasting organisations EVALUATE the influence different stakeholders exert in one organisation The Chronicle & Echo plans to give a report as a follow up to your presentation, which was well received. In this report you will need to choose one of the two organisations from your initial article and compare it with an organisation from another country. This requires you to research a different economic environment, e.g. China or India, and to look at one business from that country. This business will then be compared with your UK business. Draw up a table of economic data for the UK and one other, contrasting, economic environment. Choose at least three economic topics and collect relevant data from two different countries, e.g. GDP, inflation or interest rates. Using the data collected in your table describe the influence of two contrasting economic environments (i.e. the economic data collected) on business activities within your selected organisations. Compare the challenges to their business activities that your two organisations face due to their economic environment, e.g. how does the inflation rate impact on supply costs or demand for your two businesses? Write at least one paragraph for each piece of economic data for each business. DESCRIBE the influence of two contrasting economic environments on business activities within a selected organisation COMPARE the challenges to selected business activities within a selected organisation, in two different economic environments Deadline Friday 18th October 2013

Global Resource Dividend

Pogge argues that the world poverty is morally required and that we fail to fulfill our negative duties relating the global poor. However, Pogge’s advisability on the solution of the global poverty is not good for moral problem but this view will be discussed some other time on a different paper. Poggie gives three main approaches to the global poverty to convince people to let them know that poverty is bad and that people must make actions to go against the poverty.The three approaches are 1) the effects of shared institutions, 2) uncompensated exclusion from the use of natured resources 3) the effects of a common and violent history and they are all compatible with each other. They basically require that better off people are responsible to make actions to make worse off people better. Throughout this essay, I will be defending and focusing on the view of injustice of radical inequality which not only does it exist but also is unjust. This view goes with the Second approach, which is compatible with redeems, and the rest of the approaches will be left for another time.Poverty is avoidable but there are many moral reasons we can prevent or make the poverty that we have on earth less. Radical inequality and responsibility are part of the many reasons why people face poverty in the world. Pogge gives five elements of the radical inequality, which each are defined below. 1) â€Å"The worse-off are very badly off in absolute terms†- People who belong to this term are not comparable to anybody. They are extremely bad off. They almost have no access to anything; healthcare, food, etc which lead to a death. Why do we have such big groups of people in this term?First, because of the government, institutions and the people themselves. Government does not support those poor people as much as they should. Government does not provide health care for this people. Government does not give enough food for this people. Government does not make enough actions to become powerful. Why? Because the leaders get the money and be better off by themselves. Not only does the government affects this poverty but also the people have no motivation to become better off. Since their lives are horrible, some people give up on their lives and become unmotivated. ) They are also very badly off in relative term-Africa is an example of this term, which they are worse off than America. Some kids are born in a poor family and they continue to be poor for the rest of their lives in Africa. Because of the parents are poor, they don’t usually do better than how their parents do. Kids are unable to go to school to get an education, which an education is actually the key to a better life. Since they don’t get a chance to go to school, kids work under harsh conditions in absolute terms.Whereas, the kids in the US are better off than those in Africa. They go to college, get an education and try to achieve success. They have the base for a better life. H owever, the kids in Africa don’t even have the base to live better off. 3) â€Å"The inequality is impervious: it is difficult or impossible for the worse-off substantially to improve their lot; and most of the better-off never experience life at the bottom for even a few months and have no vivid idea of what it is like to live in that way† (Pogge, pg 60)- This is very true.First, nothing improves rapidly, usually takes certain time to become better. Africa is the example of that as well. If Africa gets a donation on the amount of preventing its poverty, it doesn’t mean they will totally become a better off nation. They will more likely face the poverty again in the next few years. In order to understand this term, the better off people should imagine putting themselves in worse off people’s situation and think how it would be like for them. For example, my father was in a worse off life when he was very young. He had 4 sisters and a brother.My grandmothe r raised all of them by herself since my grandfather passed away at an age of 33. They were all raised in poverty. My dad hated to live in that situation so he tried so hard to get over that horrible poverty. My dad always tells his young life story to us which he would go mountains to pick some onions and sell it to the people at the market. Poverty is avoidable, it in one point depends on the person whether he will walk forward or stay poor. Therefore, from my father’s true story, I kind of have sense of how bad the poverty is and that we must follow our positive duty. ) â€Å"The inequality is pervasive: it concerns not merely some aspects of life, such as the climate or access to natural beauty or high culture, but most aspects or all†. (Poggie, pg 60) 5) â€Å"The inequality is avoidable: the better off can improve the circumstances of the worse-off without becoming badly-off themselves. †. (Poggie, pg 60). Yes, the inequality is avoidable. However, people who have a better life than those worse-off should take responsibility to make worse off a better off. Every human kind should live fairly. There should not be inequality among us.For example, today I was in my Environmental Studies class and there was the fact that Canada has 0. 5% of the world’s population but uses 20% of the world’s fresh water. On the other hand, China owns 19% of the world’s population and uses 7% of the world’s fresh water. We definitely can see the inequality here that makes Pogge’s 5th element of radical inequality accurate. Radical inequality not only does it exist, but also it is unjust. According to Pogge’s research, among six billion human beings, 790 million lack adequate nutrition, one billion lack access to safe water, 2. billion lack basic sanitation and two hundred and fifty million children who are between 5-14 years old work under harsh or cruel conditions. (Pogge, pg 60). Pogge gives two ways of conceivin g global poverty, which are positive duty and negative duty. Positive duty is basically when we think that we must make actions for others whereas negative duty is we must not make actions for others. If we are better off, we have to follow the positive duty to make others who are worse off to make them better off without hurting ourselves.In Africa, some people don’t even have an access to fresh water whereas we, in the US, waste the fresh water a lot by not knowing its beneficent value. Instead of wasting that valuable water, why don’t we let those worse off use it? We are all living under the same God, thus we have to live evenly. However, some will think, why should I have to help a stranger and give away from my own life to someone who doesn’t belong to me at all? This is not the case and that the person is violating the positive duty. Helping someone in need is not just helping; we make a whole difference to his life.If we put ourselves in that person†™s shoes; can’t drink fresh water, no opportunity to work, always stay starving, always distressed, can’t even sleep restfully, and so much more negative things, it is totally horrible and no one would want to live in that situation. Therefore, the stranger or whatever is not the case. We have to make actions for poor to make them better off by thinking what if it was we who lived in that situation. Radical inequality is unjust and it is wrong. The better off people have been taken more than their fair share.If there is a full of diamond inside the cave and that doesn’t belong to anybody, the better off try to take all of them, instead trying to share with other worse off people. It doesn’t mean that they can’t take what they want, but they also have to leave some for others as well so that the other people can live better than living worse off. In that way, the worse will not be living unjustly badly off. A better off and a worse off stand in fr ont of the giant box with a full of jewelries and that the better off grabs them all, giving nothing to a worse off.The rich guy will keep it and die at the end by only living better off by himself. The worse off ends up starving and suffering. Instead of that, if the better off also gives some from the jewelries to the worse off, then he will keep the poor from suffer and starvation by not hurting himself. Therefore, if someone is not becoming worse off himself, then he must make actions to share with the worse off. Radical Inequality exists all over the world and it is bad. The people in Bengali suffer from hunger or chronic undernutrition because they cannot grow or buy enough food to meet their basic needs.In addition, those people suffer from chronic malnutrition, which is a deficiency of protein that makes them weak and vulnerable to diseases. Due to that, 250,000-500,000 children who are younger than 6 years old go blind every year because of a lack of Vitamin A and more than half of those kids die after a year. On the other hand, 68% of the Americans are overweight and they have problems with overnutririon, which happens due to an excessive energy use, or body fat. In the world, approximately, 925 million people have health problems because of not enough nutrition, whereas about 1. billion people face health problems because they get excessive nutrition and fat. Therefore, those who are under overnutrition die due to heart diseases, stroke etc. The injustice of the inequality is definitely shown in this example and we can see how bad it is. Instead, why not overnutrition people make actions for those undernutrition people, because the overnutrition people are not hurting or becoming worse off by themselves but helping to get healthier. This is the part of the current situations that are taking place in the world and is unjust.I am going to convince you by giving my claim that why you should give away to the worse off to make them better off. It is the responsibility of the better offs to make worse off to live better and the better off people must consider this seriously. Since the better off owns what is not owned by anybody by not leaving some for the worse off, then they must take responsibiltity for the worse off or take only some from their fair shares. Why judge a poor by lazy? People in Africa are not lazy but they do not have the base to live better.Due to the famine, a lot of people get serious diseases and become disabled to work. It doesn’t mean they are lazy to work. They don’t get enough health care to prevent their diseases or have good hospitals that make treatments for them. Africa doesn’t even get enough access to a freshwater for all their citizens. Whereas, people in Canada, America waste the water while brushing their tooth, having shower, or even watering their gardens. As I mentioned above, Canada owns only 0. 5% of the world’s population but uses 20% of the world’s fresh w ater.Instead, people in Canada must take responsibility to reduce their use of fresh water and let the worse off use it efficiently. People in well-developed countries just don’t really know the value of the water and also because the government does not charge the water with its external costs, people think that the water is there all the time they need and they don’t have to care much as how people in Africa values it. If one family in America saves their use of water by only 20%, it will give 10 families an access to a freshwater in Africa.A little action makes a huge difference. Religion is another reason why people make actions for the poor. Whether a person believes in God or not, a God does exist. A person can be Christian, Muslim, Buddhist, Shaman, Mormon, or Catholic, but there is only one God. By helping the poor, a person is blessed by the God and he/she feels morally good. There are many people who don’t believe in God on earth, but they will challen ge it once they go to the other world. Some people help to a certain point where they feel that the poor must learn to help themselves.That way, better off people will let the poor understand why they are helping them and how they got to where they are now so that the poor can change themselves. Making actions for the poor should have its boundary, if they are keep being helped; it’s leading them to a harm than a good. Therefore, religion takes a huge part when it comes to make actions for the poor. To go to a better level on the other side of the world, people should follow what God wants them to do which includes try making the worse off a better off. Poverty is unjust.Do we have an obligation to radical inequality? This is a question that is related to moral principles. The better off people do have an obligation to the radical inequality and as I mentioned above, the better off must be responsible trying the worse off to live in a better situation. Because, better off peo ple have been taken more than their fair shares. The combination of empirical fact and moral principle involves suffering but the better off can prevent this from not happening by making actions for the worse off to lift them up.Radical inequality is unjust and it exists but the solution is that the better off must be responsible for making the worse off a better off by not hurting themselves. Pogge’s Global Resource Dividend is not a good solution to prevent poverty in worse off country but as I said this issue will be discussed some other time. Justice requires the solution. If my arguments were convincing, then people should radiate the poor; thinking of their fair shares and because it is part of what God wants us to do to go to a better level on the other side of the world.

Essay on CUSTOMER RETENTION STRATEGY AND CONTACT PLAN FOR ORANGE

Essay on CUSTOMER RETENTION STRATEGY AND CONTACT PLAN FOR ORANGE Essay on CUSTOMER RETENTION STRATEGY AND CONTACT PLAN FOR ORANGE Essay on CUSTOMER RETENTION STRATEGY AND CONTACT PLAN FOR ORANGEQuestion 1. Discuss the importance of a retention strategy during the customer lifecycle.For marketing products and services, it is important to study the stages of customer lifecycle and to interact with the customer accordingly at every stage. Managing customer relationships is especially important for services, since there is a greater element of interconnection between customers and service providers (compared to marketing products) (Sahaf 2008).There are different approaches to analyzing and managing customer lifecycle, but the most common model of customer lifecycle in marketing is the one suggested by Matt Cutler and Jim Sterne (Chung 2012).At the reach stage, the company focuses on attracting the attention of target customers. At the next stage, acquisition, the company works to engage its target customers and to bring them into own sphere of influence. Furthermore, at the conversion stage, those target customer s who have established a relationship with the company make a purchase. At the retention stage, the company is attempting to keep the customer and to increase sales volume in different ways. Finally, at the loyalty stage the customer turns into a partner and advocates the brand in his or her environment.Later on, this model of customer lifecycle was extended by the analysis of unsuccessful corporate attempts to attract customers at different stages of lifecycle. For example, failure at the acquisition stage leads to the abandonment of the product or service by customers. Failure to convert customers leads to attrition, and failure to retain customers causes high customer churn (Fig. 1).In the modern marketing environment, there is a change of focus from traditional marketing based on transactions to the new approach of relationship-based marketing (Hoffman 2007). While transaction-based marketing focuses on individual sales, the growth of sales volume and market share, relationship- based marketing emphasizes the role of customer retention, growing the share of customers and increasing individual customer satisfaction (Hoffman 2007). The former approach is good for short-term perspective, but leads to higher price sensitivity among customers and is associated with high marketing costs. Indeed, the cost of attracting new customers and generating new sales is on average 6 or 7 times higher than the cost of generating repeat sales (Lovelock, Patterson Wirtz 2014). Hence, relation-based marketing is therefore more cost-efficient; moreover, such approach helps to build brand loyalty and is more viable for the long-term perspective. In addition, such approach allows to avoid intensive price competition and to differentiate own products or services due to outstanding customer relationships. In particular, relationship-based marketing is highly efficient for services, since the role of interactions with customer is more important in the service sector (Reynolds Lanca ster 2007). Therefore, in order to differentiate its services among other competitors, Orange should adopt the relationship marketing approach instead of transaction-based marketing.In the context of relation-based marketing, a particularly valuable element of the customer lifecycle is customer retention. Customer retention can be defined as the number of customers doing business with the firm in the end of a financial year, expressed as a percentage of those who were active customers at the beginning of the year (Buttle 2008, p.258). Instead of year, any other reporting period might be chosen, depending on the rate of repurchasing of the specific product or service. For example, in the case of Orange, customer retention might be reviewed every month, since the payments are mostly monthly.Customer retention is an inverse of customer defection or churn the higher is customer retention, the lower is customer churn. Depending on the type of the product or service, customer-related dat a that might be used for identifying customer retention might be located in product silos, channel silos or in functional silos (Ferrell Hartline, 2012). In other words, customer information might relate to individual purchases, to group or channel purchases or to customer requests or queries instead of purchases (Piercy 2012). It is recommended to review different characteristics of customer retention: raw retention rate the characteristic defined in the previous paragraph, sales-adjusted retention rate sales volume generated by retained customers divided by the sales volume generated by all customers, and profit-adjusted retention rate the relation of profit from retained customers to the overall profit (Piercy 2012).There are numerous economic arguments illustrating the value of customer retention in customer lifecycle. First of all, retained customers tend to increase their purchases as tenure increases (Ferrell Hartline, 2012). Indeed, as customer trust and brand loyalty g row, customers have lower uncertainty associated with the product and the probability of repeat purchases increases. Secondly, customer retention helps to reduce the costs of customer management over time, both for individual customers and for B2B segment (Hoffman Bateson 2010). For most categories of customers, the costs of relationship maintenance are significantly lower than the costs of acquitting new customers. Furthermore, for large customers and B2B relationships, long-term partnership leads to automation of purchase processes and greater integration with customers. Such changes, in their turn, increase the chances of keeping such customers and turning them into brand advocates.Thirdly, customer retention is beneficial for marketing purposes. Loyal and satisfied customers tend to advertise the brand in their environment, post positive reviews on the web, etc. For example, customers in electronics industry who made one purchase will refer the company to their friends with 25% probability, while customers who made ten purchases with the same company, are likely to refer the company to their friends with 77% probability (Hoffman Bateson 2010). Therefore, customer retention creates advantages in terms of online, social and word-of-mouth marketing. Furthermore, loyal customers with high rate of satisfaction are more likely to pay premium prices for a particular product or service (Ellis 2012). For such customers, the value of a product or service is formed not only by the characteristics of the item purchased, but also by the relationships and trust in the company or the brand.Therefore, it is possible to state that customer retention is a highly important stage of customer lifecycle with notable economic and marketing value for the company. The profits from retaining customers are notably higher than the profits associated with acquiring new customers. According to Buttle (2008), a 5% increase in customer retention rate leads to the growth of net present value of customers between 25% and 95%, depending on the industry. Customer retention increases customer lifetime value and improves the company’s financial viability.Essay on CUSTOMER RETENTION STRATEGY AND CONTACT PLAN Â  FOR ORANGE part 2

Lord of the Flies by William Golding Research Paper Example

Lord of the Flies by William Golding Research Paper Example Lord of the Flies by William Golding Paper Lord of the Flies by William Golding Paper Essay Topic: Literature William Golding was born in 1911 in Cornwall. He went to Marlborough Grammar School and to the University of Oxford where he studied literature. After University he became a teacher, but at the start of World War II Golding joined the Royal Navy. He eventually became a commander. He saw many horrific sights, which I think gave him inspiration for his writing. In 1945, Golding returned to teaching English at Bishop Wordsworths School. He stayed there until 1962, and established himself has a writer. The reason why Golding wrote Lord of the Flies is that he wanted to show what other people could do to each other. In Fable he writes, I had discovered what one man could do to another. He did not believe this before the war as he writes early on in Fable. Before the second world war I believed in the perfectibility of social man. He uses the behaviour of boys to put across, that anyone can act in this way even how innocent and helpless you are. When Jack is introduced on to the island. He immediately takes control of the group of boys. He is a megalomaniac. He uses the fact that he is head chorister to exercise authority on the island. I ought to be chief because Im chapter chorister and head boy. I can sing C sharp. However he is very irresponsible which would not be good for being chief on the island. He needs to be praised and rewarded constantly as that makes him feel more powerful. Jack is describe as being tall, thin and bony and his hair was red beneath his black cap. His faced crumpled and freckled, and ugly without silliness. Out of this face stared two light blue eyes, frustrated now, and turning, or ready to turn, to anger. This is when Jack is first introduced on the island. This is evidence that there was evil and anger in Jack already and that he was not just a boy having fun. The significance of the Mask is that, when Jack wore the mask, it hid his true identity. When Jack was behind the Mask he was free from shame and self consciousness . The Mask brings out the evil in Jack. On the Mask there are three colours, which represent this evil Red, Black and White. The mask hides the civil Jack and lets the evil Jack shine through. Bill started laughing at Jack when he had the mask on. Bill saw the evil and ran into some bushes. Jack didnt understand the power of the mask. I think he saw it as being a game. For hunting. Like in war. You know dazzle paint. Like things trying to like something else. The killing of the pig represents the turning point for Jack. Its the point in the book where Jack the young boy turns into a barbaric savage. You can cut the pigs throat to let the blood out otherwise you cannot eat the meat. After Jack had killed the pig the description of his face was bright blue eyes in this frustration seemed boiling and nearly mad. After Jack had killed his first pig, the only thing that he concentrated was hunting for the group. The chase and killing of the pig gave Jack a thrill. He also felt in control and had complete power in the situation. Things start to change rapidially on the island, their world of authority, commonsense and discipline was all about to change. Firstly the conch which was destroyed. This was a symbol of order and respect, this was introduce by Ralph and Piggy who were the sensible ones of the group. The fire was left to die out. This was a symbol of being saved from the island. When this the fire was destroyed they had lost all hope of being saved and Jack didnt really care about it. The fire was dead. Simon was murdered, he was thought to be the beast. Jacks tribe were acting like marauding savages along the beach. Jack had incited the tribe to act in this way. The tribe were excited and were startled when Simon was coming through a bush. In the heat of it all, they pounced on Simon slaying him accidentally, although I feel to Jack it wasnt really an accident, he died in cold blood. Jacks tribe stole Piggys glaces, to make a fire of their own. Piggys glaces were a symbol of responsibility and maturity. When the glaces are cracked this the responsibility and maturity is shattered. The evil in Jack had no boundaries and was invincible to some extent. He would do anything to get what he wanted. Ralph and Piggy go to Jacks tribe to retrieve the glaces. This is when Piggy is murdered by Roger again the tribe was incited by Jack. He had a boulder pushed over the cliff onto him. Just after Piggy was murdered. Jack was out to murder Ralph. Ralph hide long enough until help arrived by the adults saving them from the island. When the adults arrived on the island, he becomes his usual self. He had great respect for the adults and this I think reminded him of his civil life. The evil in him had left him and he went back to his usual self. Jack liked to hunt pigs down, he loved the chase and bloodshed. Jack wanted to hunt Ralph down like a pig. There was always evil in Jack, but being in this situation and the environment triggered it off. William Golding tells us in Fable every man is evil, but Jacks evil is showed more than the other boys. One of Jack weaknesses, which made him evil, was the first killing of the pig for he loved the chase and bloodshed of it all. The mask brings out the evil in him hiding the civil Jack and covering it with this evil. I think Jack was evil and was not just a boy having fun.

What is Line Editing 4 Ways It Can TRANSFORM Your Book

What is Line Editing 4 Ways It Can TRANSFORM Your Book What is Line Editing, and What Can It Do For Your Book? (With Examples!) Whether you're dashing off a note to a colleague or listing your bike for sale on Craigslist, your writing could always use a second pair of eyes. But what is line editing specifically? A tool for occasions when the language itself really matters, it's not something you need every time you sit down to finish a work email. But a book - that's another story.For an author, a line edit can be the secret sauce that takes a manuscript from good to great - turning a solid story into a bestseller-in-waiting that's impossible to put down. This post takes a look at how exactly it can transform your book project. Find out what line editing involves right here. What is line editing?Line editing is the act of examining a piece of writing on the level of craft - making sure the language is creative and concise, while the content is consistent and compelling.Also known as stylistic editing, it fine tunes your manuscript's, well, style, making sure it's written in a way that complements what you're trying to say.Your goal as an author is to make sure you’re carrying off the premise behind your book as well as possible. Have you ever been disappointed by a book you were excited to read, because it fumbled a cool concept with a so-so execution? If so, you've read something that could have benefited from this type of editing.Did you know the definition of â€Å"line editing† changes depending on the country? This posts covers its US definition. But in Canada it refers to a type of editing between developmental and copy editing, and in the UK it's basically interchangeable with "proofreading".Because of this regional variability, we' ve chosen not to use "line editing" in our editing service definitions. But never fear- if you'd like someone to edit your book for style, look no further than a Reedsy copy editor! They'll take care of  both creative and mechanical issues in one pass. 4 things line editors will do for your bookHear the words "line editing," and you might picture sharp-eyed readers wielding pens, filling pages with red marks as they go through. And you’d be right: This type of editor really does approach manuscripts in this fine-grained way. Instead of working in broad strokes - say, by rejigging the relationships between chapters and arcs or playing with the overall worldbuilding in a book - they operate, like their name suggests, on the level of lines.Overall, line editors examine manuscripts for word choice, economy of language, and consistency of content while making sure they evoke the appropriate reader response. You won't have to worry about the process making your book soulless or generic - the point isn't to turn out robotically "good" style that reads like everybody else; it's to help you sound like the best version of your writerly self.Let's take a closer look at what this looks like in practice. Say you've just finished writi ng an 18th-century paranormal romance called State of Blood. The action-packed story seems destined for the big screen, and the star-crossed lovers feel so vivid we hear them talking to us when we dream. The grammar is flawless, and spell check has been working overtime. However, the prose could use some... finessing. So you hand your manuscript over to a line editor. Here are four of the main ways they’ll review your book.1. Polish the prose 💎The editor will ensure you're using strong, precise word choice - and no clichà ©s."As star-crossed lovers, Clothilde and Janus felt like the whole world was against them. It felt bad. Thinking about her fellow vampires' negative response to the Janus' meaty fragrance in her underground chamber, Clothilde couldn't help but weep tears of freshly consumed blood.""Star-crossed lovers" and "the whole world was against them" might accurately describe the state of your characters' relationships, but these are clichà ©s you’l l likely want to avoid.   Try to use stronger, more specific language that brings their situation to life. Instead of telling us how they feel, can you show us in detail?"bad" - weak word choice, too generalIs "fragrance" in "meaty fragrance" really what you want here? Why not "scent"? If the response is negative, do the vampires find it repugnant? Then try "odor." Maybe they don't like the smell because it's distractingly appetizing and makes them want to drink Janus’ blood. If that’s the case, make sure that comes across clearly.2. Trim the fat 🔠ªThe editor will ensure the syntax is clean and that there are no wasted words."Janus was on his way to a meeting of the wizard's council when he saw the broadsheets being passed out on the street that clearly had something to do with the embezzlement case Clothilde was investigating, even if he couldn't see the lettering very clearly. Clothilde's investigation of the embezzlement was not going well. His trip to the council meeting was also now going to be similarly derailed."The first sentence is really long and unwieldy. To make it easier for readers to navigate, try breaking it up and condensing the language. Maybe something like: "On his way to a meeting of the wizard's council, Janus saw broadsheets being passed out on the street. He couldn't make out the lettering, but they clearly had something to do with Clothilde’s embezzlement case."Unnecessary repetition. You don't need to write about "Clothilde's investigation of the embezzlement case" right after talking about "the embezzlement case Clothilde was investigating." (Repetition does have a place in your prose, however! To learn more, check out our guide to repetition.)In the last sentence, you don't need "also" and "similarly".3. Fill in the holes 🕠³The editor will look for plot and character consistency. "Clothilde gagged at the smell of blood. Janus regarded her, now clearly in pain, with mild disinterest."Isn't Clothilde a vampire? Her gagging at the smell of blood seems to be inconsistent with that.Why is Janus responding to her pain with "mild disinterest"? Aren't they supposed to be deeply in love?4. Mood and tone 🎠­The editor will ensure your writing is not  making readers laugh when you want to make them cry. "'Clothilde!' Janus screeched, as her eyes dimmed and dulled. The stake stuck out of her shapely chest at an angle that made it look like a light switch in the off position. The embezzler giggled. Janus glared at him indignantly and pulled the stake out with a squelching sound."This is meant to be the book's tragic climax, but the tone is off, making it come across as unintentionally funny. Try retooling your diction to convey the gravity of the moment. Take an especially hard look at things like "screeched," "giggled," "glared at him indignantly," and "squelching sound," which read a bit slapstick and make the stakes feel low.Is her death scene really an appropriate time to comment on Clothilde's "shapely" chest?The light switch simile is out of place because of the novel's historical setting - as an 18th century wizard, Janus wouldn't know what a light switch is!Why hire a professional line editor?Maybe your manuscript isn't in as rough a shape as State of Blood. But you still wan t some help tightening it up and making sure there aren't any gaffes that slipped past your notice. Do you have to shell out for a professional editor, or is this something you can DIY? How to Edit a Book: a 3-Step Guide to a Bestselling Novel Read post Do:âÅ"ӕ ¸  Set your manuscript aside for a couple of days- at least- before you go over it. Let your own language, likely as familiar to you as your heartbeat by now, to become new to you again. Only then should you approach it as an editor.âÅ"ӕ ¸  Read everything out loud to yourself. Do your sentences flow well? Does their order make sense? Does the dialogue sound natural coming out of a human (or vampiric) mouth? If you find yourself gasping for breath before the end of a sentence, consider slicing it up. If you stumble over a certain word, rework or cut it.âÅ"ӕ ¸  Do a style audit for your own, personal clichà ©s. Of course you want to avoid actual clichà ©s - expressions like â€Å"in the nick of time† and â€Å"raining cats and dogs† can make any piece of writing feel boilerplate. But writers should pay attention to their own stylistic quirks as well. These idiosyncrasies are a good thing, up to a certain point: they are the hallmarks of per sonal style. Just make sure you're not overusing them to the extent of irritating your readers. Do you use more em dashes more than full stops? Are your characters addressing each other by name so much your dialogue feels stilted? Do they constantly "chortle" instead of laugh or "declaim" their words instead of saying them? Maybe you have a good reason for making these choices. But maybe it’s time to consider making some changes.Don't:⠝Å' Become a thesaurus junkie. When it comes to precise and varied word choice, a writer's favorite reference tome can be extraordinarily useful. But signs of egregious thesaurus use are obvious and damning - transforming blue eyes into "ultramarine orbs" and bad feelings into "substandard affections." The resulting, tortured constructions read more freshman composition than Pulitzer Prize.⠝Å' Insult your reader. In editing your manuscript for clarity, you may be tempted to make some insertions in order to, well, clarify your prose. But d on’t go too far and end up unnecessarily spelling things out. Your readers are smart. They should be guided through the text by a similarly discerning author - not stuck with interpretive training wheels.⠝Å' Avoid asking for any help, ever. You've decided not to hire a professional, but that doesn't mean you're doomed to edit alone like a hermit in a tiny cell. Consider seeking out beta readers, sensitivity readers if necessary, or even running your writing questions by a friend, on- or off-line. Learn everything you need to know about line editing your own book here! Now that you’ve learned about this crucial type of editing, you can use that knowledge to turn out a book as polished as your ideas deserved! Whether you end up scouring the marketplace for professional assistance or engaging your inner editor, your manuscript will thank you for it.Have you ever worked with a line editor? Leave your experiences or questions in the comments below!

Instrumental Analysis EXAM Essay Example | Topics and Well Written Essays - 750 words

Instrumental Analysis EXAM - Essay Example Infrared rays are used in analysis of the structure of organic compounds by examination of the chemical bonds. Microwaves are utilized in protein hydrolysis that is essential in amino acid evaluation. Radio waves are used in the chemical analysis of drugs. They are also utilized in evaluating the electronic conditions surrounding the nuclei (Sharma S-3 - S-12). Question 2: The energy across the EMR spectrum varies by decreasing from the gamma, to UV, to visible light, to IR, to microwaves and finally to radio waves. The frequency of the waves is highest in gamma rays and the radio waves have the least frequency just as arranged above. The radiation is determined by the energy levels; hence, the radiation also decreases in the order arranged above (Sharma S-3 - S-12). Question 4: A diode is a device that only permits current flow in a single direction. It functions to detect light though the creation of an electron-hole when a photon with enough energy hits it. It does this through the forward and reverse-bias. If the polarity is such that the electrons are permitted to move through the diode, it is termed as forward bias, however, if the diode hinders their flow, then it is called reverse bias. A diode array is a system that has several photodiode units. It is used in the obtaining of qualitative features of compounds in liquid chromatography. A charged coupled device (CCD) functions by having light interrupt the photodiodes. The photodiodes that are reverse-biased lead to the capacitor been discharged at a proportional rate to the amount of photon release. The released charge is transmitted to a shift recorder with the aid of the closing of a sequence of switches. After which, the switches open once the shift is recorded recharging the capacito rs. An A/D converter helps in obtaining the data, which is displayed on a computer (Park 1-15). Question 6: A photomultiplier functions by

SS310 unit 6 Assignment Research Paper Example | Topics and Well Written Essays - 750 words - 1

SS310 unit 6 Assignment - Research Paper Example the single most potent and important step on the part of the women to win for themselves equal political, social, civil and moral rights (Dunlop, 1998, p. 246). The very fact that this convention was actually held, imbued the hitherto scattered women’s rights groups in the United States with the faith and the confidence that women were not only capable of politically organizing themselves, but were also capable of articulating their rational in an organized and forceful manner (Dunlop, 1998). The reverberations of the 1848 Seneca Falls Convention could well be felt in the drafting and ratification of the 19th Amendment in 1920, representing the fructification of the political and social momentum unleashed by the Seneca Falls Convention. Hence, there is no denying the fact that the first Women’s Rights Convention of 1848 in a way constitutes the chronological and ideological epicenter of the Women’s Rights Movement right from its dawn to the present day. It repres ents a first socially and politically organized and symbolic dissent on the part of the women, against the hitherto existing system that denied to them the very basic civil, political and economic rights. It was the 1848 Convention that initiated a debate on the issue of women’s right and other related issues. This also needs to be mentioned that many of the women activists being actively engaged in the abolition movement, were for the first time able to unequivocally express their disenchantment with a society that extended to them less than equal rights and that too with a grudge. Hence, the First National Women’s Rights convention at Worcester in 1850, tends to be a worthy follower to the 1848 Convention, which intended to be a litmus test on the part of its organizers, to test if Women’s Rights Movement could accrue support from varied sections of the American society and whether the time was right for initiating and organizing this struggle. In that sense, the First Women’s Rights

Emloyee Engagement Assignment Example | Topics and Well Written Essays - 3000 words

Emloyee Engagement - Assignment Example Organisations are constantly searching for the new and improved ways that can enable them to stay ahead of their competitors by creating efficient and effective competitive advantages. For this reason, employers have realised that this goal can only be achieved by shifting their focus to employee engagement, even though, opponents of employee engagement argue that it is not be the real cure for all the problems that the organisations face today. However, the implementation of the engagement strategies is a key to the overall organisational effectiveness as well as the path to the creation of personal and career development for the employees. This report is aimed at discussing the employee engagement as one of the contemporary issues in the international human resource. Employee engagement is a necessary strategy for an organisation to create competitive advantage in the business world arena. According to Macey & Schneider (2008), employee engagement is a never ending process. He goes to say that the key ingredients for employee engagement is provision of an enabling environment to the employees, which gives them emotional and meaningful enriching experience. He further asserts that the employee engagement is not about keeping the employee happy and rewarding them for the tasks that they have done. It is much deeper than this (Macey, & Schneider, 2008). According to Kahn (1990), employees use different emotional, physical and cognitive levels or abilities in their work performances daily. From the HR perspective today, the employee engagement continues to be of critical consideration in the business world today. Due the challenging economic climate, most organisations now more than ever before have decided to restructure and re-size, which has resulted in the organisations investing in the new approaches to human resources management in order to maintain and

The Framework of Marriage and Family Counseling Essay

The Framework of Marriage and Family Counseling - Essay Example These models developed over time to facilitate the management of age-old conflicts and modern concerns in the face of rapidly changing responsibilities of counseling practitioners. From the exposition of the five models and supporting research findings, the framework of marriage and family counseling may, therefore, be viewed as an aggregation of elements having specific applications to various issues for the purpose of keeping the family intact and functional as one, happy, cohesive social unit. â€Å"Happy families are all alike; every unhappy family is unhappy in its own way† goes a popularly quoted line from the opening of a classic novel Anna Karenina (Tolstoy, trans. 2003). The quotation serves a significant and fitting introduction to an academic paper that tackles the framework of marriage and family counseling. From prose to reality, most counselors would concur with Tolstoy and with me that, indeed, â€Å"every unhappy family is unhappy in its own way,† owing to individual differences and a whole lot of factors. However, families may seek assistance from marriage and family counseling practitioners to guide them either in the context of individual or group sessions to assuage issues. The fact that families are different and unique have given way to the establishment of a host of techniques, strategies, and models to facilitate counseling efforts and either bring back or continue on with happy family living. This paper tackles a review of existing literature on the framework of marriage and family counseling by going over both time-tested and newer models used by counselors in their practice. A combination of academic texts and peer-reviewed journals provided rich sources of materials for this paper. From the existing literature and studies, it became apparent that counselors apply different techniques and intervention models that will fit

Should Women Who Commit Murder Be Treated More Leniently Research Paper

Should Women Who Commit Murder Be Treated More Leniently - Research Paper Example The treatment and sentencing of women who commit murders have been discussed thoroughly by different theorists and sociologists.   The work of Nagel and Weitzman in 1971 has since established that women seem to receive preferential treatment in their sentencing (Rodriguez, Curry, & Lee, 2006).   The chivalry and focal concerns theories are two of the main theories which have sought to explain this pattern of social behavior.   The chivalry theory was first seen in the 1970s and is mainly based on the cultural stereotypes related to gender.   In this case, this theory sets forth that women are fickle and childlike and therefore are not responsible for their criminal activities (Rodriguez, Curry, & Lee, 2006).   Women should, therefore, be protected by the men who should do everything in their power to reduce the pain and suffering that these women experience.   In effect, this theory â€Å"suggests that society desires to treat women more leniently than men† (Heberl e, 1999, p. 1107).   This hesitation based on this theory refers to its reasons for women’s status as mothers and vulnerable figures sexually. The focal concerns theory is yet another theory which sought to explain the seemingly preferential treatment of female criminals.   This theory sets forth that due to the limited time that judges have on their cases, they often do not receive sufficient information on defendants and their cases.   Consequently, in the course of their adjudication, their personal opinions and preferences can often significantly impact on the way they render sentences on defendants (Rodriguez, Curry, & Lee, 2007).   In the end, these judges sometimes end up crediting attributes about a defendant’s liability and recidivism based on blameworthiness, dangerousness and practical constraints (Rodriguez, Curry, & Lee, 2007).   In the process, they also end up crediting certain gender-based qualities to the offenders.   They would likely view women to be less of a risk to the community and less likely to be a recidivist; and they would likely view male offenders to be at fault and therefore, more responsible for their crimes (Rodriguez, Curry, & Lee, 2007).   This theory also sets forth that men are more capable of doing their time in prison as compared to females.  

Effects of alum sludge and its application to farmland Research Paper

Effects of alum sludge and its application to farmland - Research Paper Example Even though I developed the insights within time constraints for completing the research, a reflection of the elements and further research has increased my knowledge and skills in completing a research report, a basis upon which I evaluate my research report. The most positive aspect of my experience in the research is completion of the research section. My preliminary research into the research identified significance of the results section and my efforts met the section’s role of describing collected data comprehensively. My results section described collected data from the experiment and offered necessary insights such as the optimal pH level for phosphorous absorption, 12, and negative effects of alum sludge on the level slaking and dispersion of soil. Data analysis section is another aspect of the experience that has highly positive (Ward, n.d.). The methods section however identifies the least positive aspects of the research experience. I was not able to incorporate essentials of the section’s elements such as definition of research design, research methods, data collection tools and their reliability and validity, as well as threats of researcher’s bias. My introduction into the report also failed to identify a research problem and research objectives and my literature review was not sufficient to establish a problem statement towards research questions and hypothesis into informed methodology (Rudestam and Newton, 2007; Gravetter and Forzano, 2010). Methodology section is the most significant area that I most plan to improve in because while it is core to the research process and determines validity and reliability of collected data besides the ability to collect desired data for analysis, the section was poorly developed. Even though its scope is wide, I have identified each of the aspects that must be considered for a proper methodology section. I therefore

Should Women Who Commit Murder Be Treated More Leniently Research Paper

Should Women Who Commit Murder Be Treated More Leniently - Research Paper Example The treatment and sentencing of women who commit murders have been discussed thoroughly by different theorists and sociologists.   The work of Nagel and Weitzman in 1971 has since established that women seem to receive preferential treatment in their sentencing (Rodriguez, Curry, & Lee, 2006).   The chivalry and focal concerns theories are two of the main theories which have sought to explain this pattern of social behavior.   The chivalry theory was first seen in the 1970s and is mainly based on the cultural stereotypes related to gender.   In this case, this theory sets forth that women are fickle and childlike and therefore are not responsible for their criminal activities (Rodriguez, Curry, & Lee, 2006).   Women should, therefore, be protected by the men who should do everything in their power to reduce the pain and suffering that these women experience.   In effect, this theory â€Å"suggests that society desires to treat women more leniently than men† (Heberl e, 1999, p. 1107).   This hesitation based on this theory refers to its reasons for women’s status as mothers and vulnerable figures sexually. The focal concerns theory is yet another theory which sought to explain the seemingly preferential treatment of female criminals.   This theory sets forth that due to the limited time that judges have on their cases, they often do not receive sufficient information on defendants and their cases.   Consequently, in the course of their adjudication, their personal opinions and preferences can often significantly impact on the way they render sentences on defendants (Rodriguez, Curry, & Lee, 2007).   In the end, these judges sometimes end up crediting attributes about a defendant’s liability and recidivism based on blameworthiness, dangerousness and practical constraints (Rodriguez, Curry, & Lee, 2007).   In the process, they also end up crediting certain gender-based qualities to the offenders.   They would likely view women to be less of a risk to the community and less likely to be a recidivist; and they would likely view male offenders to be at fault and therefore, more responsible for their crimes (Rodriguez, Curry, & Lee, 2007).   This theory also sets forth that men are more capable of doing their time in prison as compared to females.  

Rewards Managemnet of Adidas Essay Example | Topics and Well Written Essays - 2000 words

Rewards Managemnet of Adidas - Essay Example Introduction Adidas is a manufacturer of sports apparel and is consists of a Reebok company. Adidas was founded by Adi Dassler’s Whose aim was to ensure that every athlete with the necessary equipment (Adidas Group, 2010). The company was started in 1920 when Adi Dassler’s made the first shoe for sporting activity. Adidas has realized tremendous growth and has expanded because of their products that are preferred because of their quality and design .Adidas produces products like watches, shirts, bags and other sports related clothes (Adidas Group, 2010). The company has its products distributed across the globe and their brand is one of the most preferred by sport fans and players. In terms of employees, the company has a total of 42541 according to 2010 results and about 14250 working in Adidas headquarters (Adidas Group, 2010). The largest number of employees are the retailers. The FIFA games are a major source of success to the company. During such admired and renown ed sports, the company realizes a high turnover in their products hence more profits. The different products of the company have also been very instrumental in the reduction in fluctuations in return. As a sportswear manufacturer, Adidas main customer segments are the sports fan and other teams that prefer their clothes and other playing instruments (Adidas Group, 2010). ... The organization workers remuneration should reflect their value to the company. Reward management is therefore concerned with formulating, implementing, and reviewing of the employee reward system to ensure that the employees efforts are recognized in the attainment of the organizations goals (Redfern, 2009). Employees reward system should motivate the employees in offering their services to the organization. It is therefore an indispensable segment of management that must be closely monitored by the organization in their effort to ensure organizations success (Geoff & Druker, 2005). Human resource academicians have therefore developed an interest in the study of reward systems and have developed theories to explain the need why organizations should develop effective reward systems. One such reason why employees should be rewarded is to motivate employees and involve them in the distribution of the returns of the organization (Blyton & Turnbull, 1992). Purpose of a Reward System Org anizations reward their employees in order to attract the right employees for the right jobs at the right time (Heneman, 2002). Reward system is also maintained for the purpose of retaining the employees of the organizations by recognizing their efforts and contribution in the work place. Finally, employees will also be rewarded for the purpose of motivating the employees in order for them to do their maximum in the attainment of organizational objectives (Grant, 1990). These three are the primary reasons as to why employers will reward their workers. According to Shields (2007) other reasons why employees are rewarded and that form the essential characteristics of a good reward system include: Need fulfillment i.e. the employees reward should be